Going For Gold
Going For Gold was a three-part docuseries following the Golden Guardians LCS team in the first nine weeks of the 2020 Summer split leading up to playoffs. Instead of releasing every week, we chose to drop all the episodes at once so people could binge it all at once. In total the series has received over 11K video views.
For this campaign, I was the marketing lead which included creating and executing the strategy with our end goal of driving viewership on YouTube. I did this through organic social posts, influencer marketing, and utilizing media and press outlets.
The goal was always to create something lasting.Join us on our journey to the top in this three-part series following our Summer 2020 split courseGoing for G...
Going For Gold | Episode 1. The untold story of Damonte's tragedy at Dignitas and redemption with Golden Guardians.SHOP OUR MERCH " https://goldenguardians.w...
Going For Gold | Episode 2. The Golden Guardians found themselves at a pivotal moment where confrontation hits a high after the worst loss to an Academy team...
Going For Gold | Episode 3. With nothing to lose and everything to prove, Golden Guardians face off against the 1st place Cloud9 in Week 8.v v vSHOP OUR MERC...
Going For Gold | Episode 4. The raw emotions Hauntzer, Closer, Damonte, FBI, and Huhi went through during in the two GG v TSM LCS Playoffs series .SHOP OUR M...